Blackford Centre for Image Consulting
Image Consultant Courses
The 15 Image Consulting Modules
1. Getting started
Training
Business location
Equipment needed
2. Assessing a client’s needs
What is the client doing right?
What is the client doing wrong?
Assessment checklist
Height and weight – Suiting your client’s needs
3. The importance of colour
Benefits of colour analysis
Warm or cool
The four seasons
History of colour analysis
Colour indication
Conducting a personal colour consultation
4. Style analysis
Recognising body lines
Body proportions
Creating illusions with clothing styles
Face shapes
Hats, scarves and eyewear
Importance of underwear
As an image consultant you'll pick out items for your client to try on. |
5. Hairstyle and make-up
Creating illusions
Matching hairstyles to face shapes
The impact of hair colour
Building your make-up kit
Rules of hygiene
Make-up colours
Application technique
Creating the overall look
6. Wardrobe assessment
An Introduction to wardrobe assessment
Conducting two types of wardrobe assessment/audits
The basic rules
Building a useful wardrobe
7. Seasonal wardrobes
Assessing your basic wardrobe
Creating a seasonal wardrobe
Storage notes
8. Matching wardrobe and personality
The importance of individuality in image consultation
A personality and lifestyle checklist
Considering lifestyle
Personality types
Matching the wardrobe to budget
9. Easing your client into their new image
Helping the client come to terms with their new image
The reluctant client
Dealing with resistance
Tips and guidelines for maintaining their new image
10. Working with male clients
Image analysis
Male colour analysis
Style and shape for varying body types
Occasion wear
Accessories
Grooming
Shopping strategies
Personal safety
11. The initial contact with your client
How to respond to a prospect’s enquiry
Identify the client’s area of concern
Listen for the buying signals
Finishing the call
12. How to market your business
Marketing your image consulting business
How to look for work
Printed materials
Using PR to get business
Creating a website
Networking
13. Establishing your new business
Setting up your business on a small budget
Types of business
How to write a business plan
Pricing your services
Business operations and accounting
How to keep financial records in four easy steps
Paying tax
Indemnity insurance
14. Expanding your services
Becoming a personal shopper
Meeting up on a monthly basis to go shopping
Keeping your client up to date with latest fashions
Special events
Other services an image consultant can offer
15. Putting theory into practice
Putting your skills into action
Speak to
an advisor on
087 551
1850