Blackford Centre for Floristry
Become a Certified Master Florist.
And make someone's special day truly memorable.
- Do you enjoy being around flowers and plants?
- Would you enjoy a creative career where no two days are the same?
If so, floristry could be the perfect career for you!
Being a florist is an exciting, creative career. You get to make beautiful floral displays, work with people from all walks of life, and add something special to every occasion.
Best of all, you can have an income and take charge of your life, while running a business you love.
Why become a florist?
It’s early in the morning and you’re getting ready to go to the flower markets and choose the best blooms for your floristry business. You stroll through the market, admiring the delicate roses and bold gerberas, picking out the highest quality flowers.
Or perhaps you make a cup of your favourite coffee and click to your favourite online suppliers for fresh blooms, florist’s wire, and bright ribbons.
Being a florist means starting early in the day – and you love it. You’re excited by running a hands-on business, where you get to call the shots. No more staring out the office window, trying not to fall asleep during another boring meeting. You’re in charge of everything, from finding clients to dreaming up innovative new designs.
Floristry isn’t just about the flowers – you get to work in a fast-paced and creative environment that’s never boring.
There has never been a better time to be a florist. If you want to open a tiny boutique flower shop and chat to customers in person, you can do that. Or if you’d rather build an online flower delivery empire, you can.
Your new customers are waiting for you
Humans have been using flowers to express their emotions for centuries. Flowers are timeless, and that means florists are always in demand. South Africa has a huge cut-flower industry and top SA designers compete in international events such as the Chelsea Flower Show and the Interflora World Cup. Worldwide, the floral trade industry is worth $104,825,000,000, with fresh flowers accounting for 34% of that total.
When people have an occasion to celebrate, or want to convey empathy and condolences, they need a florist.
Starting a new career as a florist means you’ll never lack potential customers. Your only limit is how much marketing you do – and our floristry course teaches you how to market your new business. Word of mouth also goes a long way in the floristy world. Your happy customers will tell their friends and family, and your business will bloom.
When your customers want to express joy, commiseration, love, congratulations, or just make an ordinary day more beautiful, you’ll be there for them.
Flowers for every occasion
Flowers are perfect for every occasion in life. Being a florist means creating eye-catching floral displays for every important moment.
You’ll be called on to provide flowers for weddings and funerals, for graduations and new jobs, retirement parties and new homes. Some people will pop into your shop or online store because they want to say “I love you” or “I’m sorry” or even just “happy Tuesday.” You’ll be extra busy around Valentine’s Day and Mother’s Day. People will call on you to help them mark birthdays and anniversaries, wish their loved ones good luck, or celebrate the birth of a new baby.
Sometimes your customers will see your beautiful window displays and pop in because they want to give their home or office a pick-me-up.
And that’s just the beginning! If you’re keen to grow (pun absolutely intended) your business even further, you can target bigger clients such as sporting events, or state events. You can choose to open extra locations around the country. Your business can be as big as you want it to – you’re in charge.
Are you ready to make a difference in people’s lives?
Floristry is more than design. You’re making a real difference in people’s lives. Flowers make any occasion special. They make happy occasions even more joyful, and provide comfort during sad times.
Your customers come to you because they’re looking for a way to express their feelings. You get to be part of that, painting a picture in petals, greenery and colours. Floristry is an ideal job for you if you love working with people and can show empathy in both good and bad times.
Floristry is a challenging job – but a very rewarding one. You’ll need the dedication to work long hours, and the curiosity to keep on top of new trends. A sense of adventure is a must – you’ll be learning how to run and market your own business, and developing your creative problem solving skills. In return you’ll make a living expressing your creativity, and using your new-found skills to make the world a more beautiful place.
Why learn floristry with the Blackford Centre?
Your new floristry course is waiting for you. You can start as soon as you’re ready, and study at your own pace. If life gets in the way? Don’t worry – you can take all the time you need to complete your studies.
The Blackford Centre was established in 1994 and has a long track record of providing hands-on practical education that changes lives. This is an independently recognised and certified course. When you learn with us you get:
- >Instant access to 11 videos
- All the information you need to set up your business, whether you want to open a shop or an online store.
- Valuable marketing and promotional information to help you succeed
- Printed material delivered to your door. All the information is available online, but sometimes you just need to settle down with a printed course, a pen, and a cuppa
- Your own friendly, personal tutor who is a practising florist
- Fast email and telephone support
- ‘Certified’ logo to add to your CV and website
- Printed Diploma certificate for your wall
What will you learn?
Our floristry course is jam-packed with all the information you need to build a thriving floristry business. You’ll learn:
All the basics for a fulfilling career as a florist, including the tools and equipment you’ll need to create floral designs, and how to use accessories to enhance your creations. We’ll teach you how to care for plants and planted designs so your work always looks fresh.
How to source, choose, care for, and maintain plants and flowers. We’ll walk you through how to navigate the international flower market, how to condition flowers, and how to prolong their life.You’ll learn all the botanical concepts and floristry practices you need to know, including the handling of different flowers.
Principles of design, including colour theory and design concepts in floristry. You’ll learn how to use flowers and stems to create a design’s structure, how to choose which flowers to use, and which flowers complement different types of vases and containers. You’ll also learn about the most important dates in the florist’s calendar.
How to cost a design and create a buying and order list. You’ll learn how to classify flowers and foliage, and how to create costing sheets. No need to worry about cash flow in your business – we’ll show you how to cost each design accurately before you order the materials.
All about the creative design process, including the basic rules of flower arranging and the principles of creating floral decorations.
Which flowers and stems are suitable for tied designs, plus how to assemble tied and wired floristry designs, and which equipment you’ll need.
All about weddings. In this module we focus on weddings - a reliable income source for any florist. You’ll learn how to design and create both personal adornment flowers, and arrangements for use in the venue and reception. You’ll also learn what to take into consideration when designing flowers for a wedding.
How to design sympathy flowers. You’ll learn which displays are appropriate for funerals, how to create the display, and what to consider before you start. We’ll also teach you about decorating function suites and rooms for other events.
How to create cheerful displays for festive events. In this module we’ll delve into floral arrangements for Christmas, Valentine’s Day, New Year’s Eve, Mother’s Day, and other holidays and special occasions. You’ll learn all about artificial arrangements, and arrangements that combine artificial and fresh flowers. We’ll also talk about floray relay schemes and explore whether they’re a good choice for your business.
Finally you’ll learn all the business practices you need to keep your new floristry business healthy. We’ll cover setting up your business and the three must-haves of insurance, bookkeeping, and your bank account. You’ll think about whether working from home, a shop, or a market stall is the best choice for you. You’ll also learn how to buy and manage stock to keep your business cash flow strong. We’ll talk about how to market yourself, how to attract customers, and how to build good relationships with your customers so you can get repeat business.
If you have any questions, call us on 065 317 8848 (or +27 65 317 8848 if you're outside South Africa) and we'll answer any queries you might have.
We look forward to helping you succeed.
With best wishes
an advisor on