Digital Marketing Course
The Blackford Centre
Become a Certified Digital Marketer and get a career in online marketing
- Would you like to kick-start your career as a digital marketer?
- Are you an entrepreneur or business owner who wants to use digital marketing to get sales?
- Maybe you’re a marketer looking to turn your skills digital, and earn a certification that will stand out?
If so, the Blackford Centre’s Professional Diploma in Digital Marketing will give you the skills and knowledge you need to start a career in today’s internet-driven market – or to grow your existing business.
Digital marketers are one of the few roles that are future-proof. You will have the opportunity to take back control of your career and start doing something you love.
On completing our Diploma in Digital Marketing course, you'll understand how to use the online channels used by the largest and most successful companies today. You'll be familiar with:
- Email Marketing
- Website Optimisation
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Pay-Per-Click Advertising (PPC)
You can study at your own pace. And you'll have both an online edition and printed materials delivered to your doorstep.
Step out of your comfort zone and get started towards the career you’ve always wanted. You owe it to yourself not to wait any longer.
WHO NEEDS A DIGITAL MARKETER, AND WHY?
Every company in every industry can benefit from having a digital marketer on its staff.
Marketing has always been about connecting with your audience at the right place and at the right time. As a society we're becoming increasingly digitised; and with nearly half the population having access to the Internet that's where you need to be.
Today, companies need to build relationships and gain trust before they can expect a sale and they need marketers to do this.
We live in a world filled with options – it's rare to find only one company offering a specific a product or service. Jewellery shops are strategically positioned next to one another and restaurants are rarely on their their own. That's not by accident. It's because people like having choices. And marketers help people make the right decision by explaining the options.
But your work doesn't stop after the sale. You need to keep your company relevant by nurturing the relationships you’ve worked so hard to build.
Whether large or small, businesses want to improve their online presence and hence they need digital marketing services.
Digital marketing has also emerged as the clear leader when it comes to reaching large segments of the population.
Employers are capitalising on this opportunity and hiring people for their marketing departments. Now is the time to get on board and make a difference.
WHAT WILL YOU BE DOING?
As a digital marketer you'll be responsible for increasing a company’s brand awareness, promoting their products and services and generating new business, via online channels such as Facebook, Twitter and Instagram.
You will have the power to connect people with the things they want and need. It’s an opportunity for you to create something that will build relationships and sales for your company.
What do people do these days when they want to buy something? They research it. They go to the Internet to review their options before making a decision. Consumers are far more educated now compared to even a decade ago. You'll need to ensure that your business is positioned as the clear winner when the customer is making up their mind.
Depending on the size of the organisation you could be responsible for the entire marketing strategy. Or you could be on a large team of like-minded people collaborating and sharing ideas.
Campaigns are multi-faceted nowadays. Sending one email doesn't work and posting to Facebook just once doesn't work. You may get some responses but nothing compared with a truly integrated campaign using the kinds of techniques we'll be teaching you.
A successful campaign uses multiple platforms and tools. It should consist of emails, social media posts, online ads and landing pages. It may sound simple but a lot of planning and strategy is involved. You have to ask yourself questions like:
- Who is your audience?
- Where do they go for information?
- What time of day do they use email and social media?
- What information will you include?
- What types of ads do people click on?
All of these things are important considerations during the planning process because digital marketing is most effective when every component works together.
Companies will expect you to help build engagement and sales. It's an extremely rewarding position that lets you have an immediate impact on the business.
Digital marketers eventually choose between a career that focuses on many channels, or they decide to become an expert at just one.
- You might find you're exceptional at SEO and you want to help companies improve their websites.
- Or you may be good at getting people to open emails, so that becomes your special niche.
It gives you the option of choosing a job from within a job. Whatever the case may be, your services will be sought after.
Doesn’t it sound exciting to know that your skills are not just desired, but are essential? You won’t be part of a meaningless process that gets lost in the clutter. You'll be an integral part of the organization with opportunities to stand out.
BENEFITS OF BECOMING A DIGITAL MARKETER
As a digital marketer you'll have the luxury of being in a growing job market with a competitive salary. Because you work with online channels, you'll be able to do all your work online. This opens the door to working remotely. You can avoid rush hour traffic and long distance drives to the office. Any geographical barrier to a job becomes non-existent. You can work anywhere in the world as long as you have access to the Internet.
You also have more freedom to decide if you want to work for a company full-time, or as a freelancer and be your own boss.
These are just some of the benefits of investing in yourself and gaining the knowledge needed to become a professional digital marketer.
Many people have recognised these opportunities and are looking to enter digital marketing as a career. Many will take advantage of the free resources available but it's not hard to spot an amateur. They can “talk the talk” but can't “walk the walk.”
Very few will decide to pursue a certification because they are looking for the easy route. Our certification provides proof that you aren’t like them. Employers will see this on your resume. It will validate that you have what it takes to be successful
HOW MUCH COULD I EARN?
Digital marketers enjoy the benefits of having an above average salary. According to findings from LinkedIn, the average salary for an entry-level digital marketer in the UK is £38,500 (R695,000.00) with a high of £51,000 (R910,000.00). For mid-level digital marketers it jumps to an average of £43,000 (R765,000.00) and a high of £66,000 (R1,175,000.00).
Similarly, the role of an online marketer has an average salary of nearly £45,000 (R800,000.00), according to reed.co.uk. Marketing salaries are also in the top ten for wage growth.
Salaries are expected to continue growing, and so will the need for digital marketers. Stop watching others take advantage of this trend, and join our Diploma in Digital Marketing course today.
WHAT WILL I LEARN?
This 8-module course covers all the essential aspects of becoming a digital marketer, including how to find a job once you’re certified. We cover:
- An introduction to digital marketing and key trends
- How to make online search work for you
- Maximising your website’s potential
- Paid ads and how to use them with minimal maintenance
- Getting started on social media and establishing a voice
- Email marketing techniques and tools
- Measuring your campaigns performance
- How to find a job as a digital marketer
We explain the winning formulas used by digital marketers, and show you why they're so effective.
The course has been carefully designed to give you the theoretical foundations of marketing, as well as practical skills you can implement right away – regardless of whether you have prior marketing experience or not. We will take you down a clear, easy-to-follow path that covers everything you need to know.
WHY STUDY WITH THE BLACKFORD CENTRE?
The Blackford Centre has been in business since 1994 and we have helped many students follow their dreams and achieve their goals.
Our Diploma in Digital Marketing course is designed to make learning as easy and accessible as possible. Included in the course are 27,000 words of text and 19 videos.
You'll have the option to study at your own pace and the convenience of both online and printed course materials. You don’t have to sit in a classroom and listen to lectures – you can complete everything from the comforts of your own home.
You'll have your own personal tutor who will be an actively practising digital marketer, and they will marked your assignments. Our courses are independently accredited so you can be assured you're getting high quality material.
It’s natural to make excuses for not wanting to do something. We often fear failure and suffer self-doubt - and that’s normal. But they shouldn't stop you pursuing your dream. It's our hope that you'll join this course, and acquire the knowledge you need, thus avoiding the costly, time consuming mistakes of doing it on your own.
Take your first step towards either starting your new career, becoming recognised as an expert or taking your existing business to new heights.
If you have any questions, call us on 065 317 8848 (or +27 65 317 8848 if you're outside South Africa) and we'll answer any queries you might have.
We look forward to helping you succeed.
With best wishes
an advisor on