The World's No. 1 Copywriting Course
Blackford Centre for Copywriting
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Diploma in Copywriting
Become a copywriter, and earn money doing what you love - writing!
This Diploma course shows you how to write great copy, how to win clients, and how to maximise your earnings.
What does a copywriter's job involve?
Copywriters write the words for direct mail letters, press ads and TV commercials. They also write web pages, newsletters and brochures. In fact, wherever a company wants to sell something, you'll find a copywriter producing words for it.
The pace of change is accelerating. Consumers are demanding more information. And companies are launching more new products.
That means organizations are having to renew brochures, write new sales letters, and add more web pages.
All this adds up to more opportunities for copywriters.
Study online
When you study with us you'll access all the course materials online.
Once, you've enrolled we'll provide you with login details and the name of your tutor. And as soon as you have these details you can log straight into the system and get started on the course.
Copywriters are important
Copywriters are a special breed of people. They're skilled writers. They have an excellent standard of living. Their work is intellectually demanding. And they inhabit a glamorous world.
Their work appears in glossy advertisements, in TV jingles and in beautifully produced brochures.
(OK, we also produce a lot of ordinary stuff, as well. But we don't tell anyone that).
Most copywriters work unseen; and few people know about them.
You could be part of that world.
Student Success StoryI've recently scored a long term client for whom I will be writing very many product descriptions, as well as a company for whom I will be providing online content on a monthly basis. In between I still get many editing clients and enjoy them. I've also expanded with some new ideas, which I have figured out how to promote and quote for. All of this is also finally on my new website now, which I'm busy finishing off. Here's to a great future! Thanks for all the great support and advice and articles from time to time. Keep it up! Heideli Loubser, www.writingwisewords.co.za
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Are you a good writer?
Copywriters need to condense a client's vague ideas into crisp copy. It's a skill we can nurture in you.
You also have to find a way to position a product - to highlight its advantages. That, too, we can teach you.
If you can write (or you're prepared to learn), you can be a copywriter.
And once you've learnt the secrets, you can write any kind of publicity material.
Having a client approve your first piece of copy is a real thrill. And that’s surpassed only by the thrill of receiving their payment. Imagine getting paid for doing what you enjoy.
Who knows where it could lead? Perhaps a top award at the glitzy awards ceremony at Monte Carlo or New York? Perhaps a phone call from a top advertising agency boss, offering you a job?
Is there a lot of competition?
Unlike the world of book writing, there's little competition - because there are few copywriters.
A few people work for big city advertising agencies; but most of us work freelance.
We tend to do the smaller jobs that the big ad agencies don't want to tackle. They'd charge too much. And they can't respond quickly enough. That's when a freelance copywriter is needed.
Many client companies are too small to justify hiring a big agency (because most firms employ fewer than ten people). But they need someone to write press releases or direct mail letters. You can provide that service.
And in provincial cities and towns, many advertising agencies rely heavily on freelance copywriters. They don't have enough work to pay specialists full-time, but they need lots of different writers.
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"I absolutely loved this course and would advise
anyone interested in copywriting to enrol." |
